image of Marketing Management (12th Edition)

Marketing Management (12th Edition)
by Kevin Lane Keller Philip Kotler

Publisher: Prentice Hall
Publish Date: 2006-01-01
Format: Hardcover , 816 pages
isbn-10: 0131457578 isbn-13: 9780131457577
Edition: 12



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Editorial Review

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.