isbn0131457578

Reader' Reviews

Satisfactory service. / / 2010-08-31
The service is awesome.There is no exaggeration in the advertise,even the book feels quite better than what it mentions in the web.Thanks Amazon.It reaches just 1 day before my class,so a lot of help! Even the delivery comes before the actual estimated delivery date.Only thing is that there website is updating the order details a little later. :)

OK book, but redudant for my needs / / 2010-05-12
This was 1 of 3 required textbooks for an MBA course I'm taking. Framework for Marketing Management was the main book and I felt this textbook just echoed what the other textbook said.

Still, it is a good textbook with good examples. I always expect school textbooks to be very dry and boring, but this wasn't the case with this book, or "Framework for Marketing Management."

Just What I Needed at a Perfect Price / / 2010-05-03
The newest version, 13 is $150 - my professor insisted we buy that from the school store. However, he did indicate that 12 was nearly the same as 13, and we could buy either one. The information in this book is nothing groundbreaking, but has great examples and good definitions while providing a good sense of how marketing works.

Excellent item!!! / / 2010-04-02
Marketing Management (12th Edition) The item is in excellent condition. I received it very fast!!!

Marketing Management / / 2010-03-17
Received quickly and in good condition. Was surprised to get the international edition, wasn't clear when it was advertised, but the book still worked for my class. Good price as well....